Although many companies use these two social networks to increase their online presence, some do not realize that they can also sell products directly from their Facebook business page or their Instagram shop. For this reason, we want to present you with a step-by-step guide on how to take advantage of them.
Step 1: Set up your shop
As a first step, you must first have a Facebook page for your company, what we call a «business page». Once you have it, click on the «Shop» tab at the top of your page. Then, follow the instructions to set up your shop. You will need to provide information about your business, add your products, and establish how you want to receive payments.
For Instagram, you need to make sure your account is a business account. Go to your profile and tap the three horizontal lines icon in the upper right corner, select «Settings,» and then «Account.» Scroll down until you see the «Shopping» option and tap on it. If it’s the first time you’re setting up a virtual store on Instagram, tap «Get Started» and select the Facebook page that is associated with your virtual store. Without first having a business page on Facebook, you won’t be able to do this. Finally, verify your company information, including address, email, and phone number.
Step 2: Add products
To start adding products on Facebook, click on the «Products» tab at the top of your shop page, then on the «Add Product» button, and complete the details of the product. Make sure to include a detailed description, price, and high-quality photos.
You can also organize your products into collections to make it easier for your customers to navigate.
It’s necessary to have this catalog to also have it on Instagram.
Step 3: Promote your products
Once everything is ready, it’s time to start promoting them. You can do this in several ways. The first is with Facebook posts. Make sure they have a description, price, and a link to the product on your page for purchase. The second option is through paid posts. You can target these ads to a specific audience based on their interests, location, age, and other criteria. This helps ensure they are seen by people who are most likely to buy your products.
On Instagram, once you have everything set up, you can tag your products in your posts so that people can buy them directly.
Step 4: Manage your sales
At this point, you will start receiving orders. To manage your sales on Facebook, click on the «Orders» tab at the top of the page, and you will begin to see all the orders you have received, including customer information and payment information.
On Instagram, we recommend that you keep a close eye on your comments. You can also send messages to your customers directly to help resolve any issues or answer questions.
With the right setup, effective promotion, and proper management of your sales, you can grow your business. Remember that Facebook, in addition to being a social network, can be an effective sales and marketing tool.
