Although it may seem ridiculous and you may refuse to dance because you are no longer «wasting time,» TikTok has become an increasingly popular social network, and unlike you (if that’s the case), many businesses have begun to use the platform to boost sales and increase their reach.
If you are one of the people who have refused to be a part of this phenomenon but are willing to take advice and start creating content on TikTok because you want to sell more, we’ll tell you what you need to keep in mind:
Understand your audience: People on TikTok are very different from those on any other social network. They want to be entertained and consume «light» content that is easy to consume. Research the most popular topics in your market niche and see what your competition is doing on the platform.
Create attractive content: On this platform, you swipe and have a different video in seconds, and you can even see content from people who don’t follow you just because the algorithm detected that you might like it. Therefore, winning the attention of viewers is one of the main challenges. On TikTok, it’s your chance to use filters, music, and video editing to make your content visually appealing and exciting.
Interact with your audience: TikTok is an interactive platform. Respond to comments and mentions, and you can also do challenges and surveys, making your viewers feel like part of the brand.
Promote products or services: But in a creative way, adding value to people’s lives who may see your videos. Create tutorials or show the product or service in action. The content will be more effective the more you can show the reality of it, without embellishments. In other words, forget about the commercials you saw on TV that dazzled with fantasy. It’s time to be more transparent and approachable.
Use hashtags: Hashtags are an effective way to increase the reach of your content on TikTok since its search bar works with SEO. Use relevant terms for your brand, making sure that the content reaches the right audience.
In conclusion, it’s not the time to avoid change. It’s time to adapt to it, and TikTok is a very effective social network to boost your sales and brand presence. Take advantage of these tips and go viral.
