This is the power of Instagram DMs for your sales

Por: Gabriela Jaimes Galindo

This article is, in fact, a ‘chronicle of a foretold death’ for sales in those companies that say, «we don’t sell through direct messages» when their customers contact them via Instagram, one of the most popular social networks with the highest number of active users in the world.

And just now, we are proving you right: Instagram has more than 2 billion monthly active users… Imagine how many sales you might be missing out on by ignoring the channels people prefer to buy from.

The power of sales through Instagram DMs - Keybe KB:

And if this doesn’t convince you, we’ll give you more reasons.

‘DMs’ are ideal for companies looking to build personal relationships with their customers and prospects.

Why are DMs so effective for sales?

Firstly, they allow companies to create a personalized buying experience. Just like any chat, it enables individual responses to customer inquiries, building trust and creating a relationship.

Secondly, they offer a more intimate form of communication compared to comments on posts. This makes people more comfortable sharing their needs and desires.

Thirdly, DMs are a way to capture attention, knowing that the person is already interested in your brand, product, or service. If someone sends you a message, they’re interested, so it’s your time to shine and close the sale.

How to use them to sell? Here are some tips:

Messages are a means to an end, but it all starts with your Instagram profile. Create engaging content.

The power of sales through Instagram DMs - Keybe KB:

Respond to messages promptly. This enhances customer satisfaction, and of course… more chats mean more sales opportunities, so don’t let this channel get clogged. If you feel it’s humanly impossible, that’s where Keybe comes in.

Take the time to personalize your messages for each customer to make them feel special and valued.

You can offer special discounts to customers who send you direct messages. Besides sales, this greatly enhances your positioning on the social network.

If your profile settings allow, use frequently asked questions to provide your customers with quick answers.

In conclusion, we stand firm with our initial statement. Instagram direct messages are indeed a great sales tool, and if you’re not using them, you’re missing out on opportunities, which means you’re missing out on money.

Are you going to continue wasting your resources?

You might also be interested in:

También podría interesarte

Link Multiple Devices to WhatsApp Business - Keybe KB: Articles

Can I have my WhatsApp Business on multiple devices?

Learn how to link up to 4 devices to your WhatsApp Business account for better message management and business growth.
Aprende a vender con Storytelling | Keybe ArtĂ­culos

ÂżTu empresa cuenta historias memorables?

Si quieres que tu empresa venda y conecte con las personas, logrando fidelizarlos y quedar en su memoria, aprende sobre Storytelling
Vende con social commerce - Keybe ArtĂ­culos

Social commerce: cĂłmo vender en redes sociales en 2024

Aprende a vender en redes sociales adaptándose a las nuevas tendencias de contenidos y de tecnología.
Ajustar un plan de negocios con el mercado - Keybe KB: ArtĂ­culos

En un mundo que cambia rápidamente, asegúrate de ajustar y actualizar tu plan de negocios para responder al mercado

Descubre los pasos para ajustar y actualizar un plan de negocios en respuesta a los cambios del mercado y mantener la viabilidad de tu empresa
Benefits of Having an Integrated POS for Omnichannel - Keybe KB: Articles

The Benefits of Having an Integrated POS in an Omnichannel Experience

Want your company to evolve into a Commerce? Discover the benefits of having your POS integrated in an omnichannel experience.
WhatsApp Business Templates: Key Insights | Keybe Articles

WhatsApp Business Templates: A Guide to Maximizing Their Use in Your Strategies

Learn how to use WhatsApp Business templates to automate your messages, personalize communication with your customers, and boost your sales.
The Importance of Reviews for Your Company - Keybe KB: Articles

Why are reviews important for my company?

Discover why customer reviews are key in the digital world and get tips to obtain positive ratings.
Omnicanalidad en el sector automotriz | Keybe ArtĂ­culos

Las mejores prácticas de omnicanalidad en el sector automotriz

AsĂ­ es cĂłmo la omnicanalidad transforma la experiencia del cliente en el sector automotriz. Unifica tu mensaje y apuesta por la tecnologĂ­a