In the world of e-commerce, having the right tools is crucial for optimizing business processes and achieving the goals set by your team and company.
It’s no secret that if your company isn’t engaged in digital sales, it’s likely destined to fail. But if you’re already aware of this and want to start off on the right foot, here are some essential tools you should have in your digital arsenal.
The 5 Essential Tools You Need to Sell Through Digital Channels
1. E-Commerce Platforms
If you’re going to sell digitally, the most basic necessity is having a platform that allows you to do so.
Some businesses start by using messaging platforms or social media like WhatsApp Business, Instagram, or Facebook, which is a good starting point. However, as online sales grow, you’ll need to invest in a platform to handle sales with less human intervention.
If you have a good amount of capital to invest not just in the platform, but also in training, staff development, maintenance, etc., here are some recommended options:
- Shopify: One of the most popular platforms, ideal for small and medium-sized businesses. It offers a wide range of templates and apps to customize your store.
- WooCommerce: A WordPress-based platform that allows you to create an online store without advanced technical knowledge.
Alternatively, if you’ve noticed that your product requires assistance during the purchase process, or if your customers prefer a more personal approach, you can hire an AI Sales Agent, which is like having any member of your sales team available 24/7.
2. Marketing Automation Tools
Selling digitally means reaching people you couldn’t before due to physical barriers, which translates into the potential for growth and increased sales. However, because digital sales are more widespread, you need to find ways to automate processes because your human team can’t handle all the work.
The same applies to marketing, and it’s even more important because the number of sales depends largely on the number of people you can attract.
For this reason, we recommend tools like HubSpot, a comprehensive platform that covers everything from contact management to marketing and sales automation.
You can also explore Keybe to automate not just your bulk messaging through WhatsApp, SMS, or Email, but also other actions in your sales process.
3. Analytics Tools
Data is the goldmine of any company, but you need to know how to find it, store it, analyze it, and make use of it.
Here are two essential tools to do this for free and with the goal of positioning yourself in search engines:
- Google Analytics: The most widely used web analytics tool, providing detailed data about your website traffic and user behavior. It’s crucial for your sales strategies.
- Google Tag Manager: Allows you to manage and implement tracking tags on your website without needing to modify the code, so you can know what users are doing on your site—for example, identifying where in the sales process there is the most drop-off and strategizing to improve it.
4. CRM (Customer Relationship Management)
Without relationships, there are no sales. So make sure your company has the tools to manage every interaction with your customers to your advantage. Some popular tools include:
- Salesforce: One of the most popular CRM platforms, offering a wide range of features for managing customer relationships.
- Zoho CRM: Another alternative with a more competitive price and a very intuitive interface.
These are just two options, but there are many more in the market. Our advice is to stop using Excel as soon as possible, as it often just stores information without analysis.
5. Online Advertising Tools
Organic marketing is a great starting point to get noticed without direct investment, but there will come a time when growth will require you to pay for advertising. For this, you’ll need the tools with the most usage and results:
- Google Ads: The largest online advertising platform in the world that allows you to create campaigns through the search engine or ad spaces on various websites, YouTube, or mobile apps.
- Facebook Ads: Allows you to create highly targeted ads on Facebook and Instagram.
- TikTok Ads: For paid advertising on this social network that has revolutionized video content creation and reaching more people.
How to Choose the Right Tools?
When selecting tools for your business, consider the following factors:
- Company Size: Small businesses may need simpler, more affordable tools, while large companies may require more robust and customizable platforms.
- Budget: Compare the prices and features of different tools to find the one that best fits your budget.
- Business Goals: Define your goals and choose the tools that will help you achieve them.
- Integrations: Ensure that the tools you choose can easily integrate with other platforms you’re using in your digital ecosystem.
By effectively using these tools, you can optimize your sales processes, improve customer experience, and increase your revenue in the digital world.
