In the era of information and technology, personalization has become the key to capturing consumers’ attention and achieving their loyalty. In the world of sales, this has translated into a strategy that is gaining considerable weight called hyper-personalization, which involves using data and technology to offer a unique shopping experience tailored to each customer.
Hyper-personalization is basically analyzing data to understand the needs and preferences of each customer and offering them products and services that suit their individual needs. This is achieved through the collection of information about their behavior, such as their purchase history, online searches, and interactions on social networks.
Once this information is obtained, data analysis and Artificial Intelligence tools can be used to create customer profiles and offer them product and service recommendations that suit their specific needs. For example, with KB’s Smart Chat if a customer has purchased a camera in the past, our predictive responses may offer related accessories, such as lenses or tripods.
Hyper-personalization can also be used to improve the customer’s shopping experience on the website or physical store. For example, a website can display recommended products based on the customer’s browsing history, or a salesperson in a physical store can offer personalized recommendations based on the customer’s preferences.
In addition to improving the customer experience, hyper-personalization can also improve sales and customer loyalty by making them more likely to buy when offered products that suit their individual needs, and by making them feel understood.
However, it is important for companies to obtain explicit consent from customers before collecting and using their data, and to take measures to protect customer information from potential security vulnerabilities to ensure the protection of their privacy.
To wrap up, consider the following. Do you prefer to shop where they already know your name and your preferences, or where you have to start from scratch? Your customers feel the same way, so make sure to treat them individually and offer them what they need, as well as using relevant technological tools that allow you to do so, like Keybe.
