Why Does the Automotive Industry Need a Shift in Gears? This giant, which has moved the world for decades, is at a crossroads. Traditional dealerships, with their gleaming showrooms and experienced salespeople, are facing an unprecedented challenge: the growing consumer demand to buy cars digitally.
Why Is This Leading to a Sales Crisis?
Mainly, for the following reasons:
- The digital age has arrived, and today’s consumers are digital. They seek information, compare prices, and make purchases online. However, the automotive industry, traditionally anchored to the physical experience, has fallen behind in this new way of selling.
- Lack of digital channels. Many dealerships lack efficient digital tools to serve their customers remotely. Virtual sales and all the necessary tools to make them work are still a novelty for many, which is why they are not yet a priority in their budgets.
- Customer experience is a decisive factor. Today, customers expect a personalized and frictionless buying experience. The automotive industry, with its bureaucratic processes and long wait times, does not always meet these expectations.
- Competition from new business models. New players are entering the market, offering subscription models, online purchasing, and home delivery. These models are redefining how we buy cars, and if you don’t adopt them, you’ll fall behind.
- Those who have begun the digital transformation have not done it correctly and are losing millions of dollars because they do not respond quickly, lack a clear methodology for qualifying leads, and their agents are distracted by many other tasks.
Why Is It Necessary to Sell Cars Through Chat or Other Digital Means?
The quick answer is because the market demands it, but the detailed reasons are:
- Reach: Digital channels allow you to reach a broader audience, overcoming geographical limitations, and in some cases, even language barriers.
- Greater convenience: Customers can buy cars from anywhere and at any time without needing to travel.
- Personalization: Digital tools allow you to offer personalized shopping experiences based on each customer’s preferences and needs.
- More efficiency: Automating certain processes, such as lead management or vehicle configuration, can increase dealership efficiency.
- Better data tracking: The information generated by digital sales allows dealerships to better understand their customers and make more informed decisions.
What Can Dealerships Do?
Undoubtedly, if automotive businesses want to survive and continue growing, they must begin a profound digital transformation, even considering the new leading technologies, such as Artificial Intelligence.
But to start, they can:
- Invest in technology to adopt digital tools. If you truly want to sell as you need to at this point, with Keybe, you can hire your first AI-powered sales agent who can answer 24/7, qualify leads, understand contexts, have a personality, and, in short, sell like a sales agent would, but with the agility and efficiency of technology.
- Train sales teams to be prepared to serve customers both in person and through digital channels. Additionally, they should be able to understand and effectively use the technology you add to the sales processes.
- Offer an omnichannel experience that combines digital and physical channels to provide a seamless and personalized shopping experience.
- Personalize communication. Use customer data to offer personalized messages and offers.
- Simplify purchase and delivery processes to reduce wait times, again, with technology.
In summary, the automotive industry is at a turning point. Those dealerships that adapt to the new market demands and adopt digital technologies will be the ones to emerge victorious.
The future of car sales is digital and even lies in artificial intelligence, and those who don’t understand this will be left behind.
If you want to join this commercial evolution, hire your first AI-powered sales agent in just a few steps.
