The automotive industry is undergoing a profound transformation. The arrival of new technologies, changes in consumer preferences, and growing competition are forcing companies in the sector to quickly adapt to remain competitive.
In this article, we will present the main commercial trends in car sales that will shape 2024 and the coming years, so your company is prepared and can take advantage of the opportunities ahead.
The Rise of E-commerce
Online car purchases are gaining more and more traction. It is estimated that by 2025, 50% of car purchases will be made online.
For this reason, automotive companies must develop solid strategies in digital sales channels to offer a smooth and secure shopping experience to their customers.
This includes creating attractive and user-friendly websites, offering online financing options and conversational channels to provide information and guide the process, and providing excellent post-sales customer service.
Personalization and Omnichannel Experience
Today’s customers demand personalized and omnichannel experiences. Automotive companies must become specialists in using data to understand each customer’s needs and preferences and offer personalized experiences across all interaction channels (online, offline, etc.).
This includes everything from personalized advertising to individualized customer service. What’s the most efficient way to do this? You can spend a good part of your money on data analysts, or you can have a very good profile and combine it with AI for better results at a better price.
Growth in Demand for Used Cars
The used car market is booming, driven by chip shortages and rising new car prices.
For this reason, your company must have strategies to sell and resell used cars efficiently. This includes creating online platforms for this purpose or offering inspection and refurbishment services and providing attractive financing options.
Your CDP (Customer Data Platform) will play a fundamental role in this, understanding which customers bought, which have had their car for a while, which have one or more, among other factors, to know when they could be a potential customer or supplier of used cars.
Electrification and Autonomous Vehicles
This trend is unstoppable. It is expected that by 2030, half of the cars sold will be electric.
Automotive companies must invest in the development and sale of electric vehicles to remain competitive. Additionally, autonomous vehicle technology is advancing by leaps and bounds. It is expected that in the coming years, autonomous cars will become a reality on the streets.
Be ready for this new scenario and explore the opportunities this technology offers. So if these types of models are not in your catalog, it’s time to start looking for connections and possibilities.
The Importance of Post-Sales Service
This is fundamental for customer loyalty and increasing business profitability, now and always.
Automotive companies must offer quality post-sales service, with quick response times and personalized customer care. This includes providing maintenance, repair, and warranty services, as well as roadside assistance and other value-added services.
Again, we recommend looking for an AI tool specialized in helping you with these tasks without consuming too much time and personnel.
AI Sales Agents
AI is revolutionizing the automotive industry, and one of the fields where it will have the most impact is sales.
Currently, AI-created sales agents are a reality thanks to Keybe. This tool can help salespeople qualify leads, identify opportunities, close sales, and provide better customer care.
Automotive companies that adopt this technology will be able to improve their efficiency and competitiveness in the market.
Evaluate how your company is prepared to face automotive market trends and invest in technology and tools that help you improve your efficiency and competitiveness. Don’t fall behind; I assure you your competition is not thinking twice.
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