Do you know how many years, according to science, have passed since the creation of the world? Approximately 4.6 billion years, and yet, you continue selling as if you were in the dinosaur era.
Today, you compete for your customers’ attention with screens, social media, your competitors, their jobs, streaming platforms, etc. Do you think the sales techniques you’ve been using for years still work?
Today’s consumers are smarter and more demanding, and they won’t tolerate being sold to aggressively or intrusively. That’s why we want to present to you the methodologies that simply won’t get you results.
Methods of Sales You Should Abandon from Your Strategies
1. Cold calls
One of the most annoying sensations is enjoying your dinner or being very busy at work when the phone rings. You answer because it could be an emergency, but then you realize it’s a salesperson.
Do you feel receptive? Most likely, you’ll hang up with a mix of irritation and annoyance. Stop using this strategy.
2. Email spam
We understand that for a long time, it has been an important dissemination channel, but put yourself in your customers’ shoes: your inbox is full of messages from companies you don’t know, offering products you’re not interested in. Do you read them? No, you delete them straight away.
Spam often results in rejection. While it can be part of a strategy, do it moderately, creatively, and engagingly.
3. Digital interruption
You’re browsing the internet, focused on an important task, when suddenly a pop-up window appears offering you a discount on something you’re not interested in.
Does it bother you? Of course! Untimely interruptions only manage to frustrate users. We definitely don’t recommend this.
4. «I sell you everything»
Many sellers offer just to sell, without even taking the time to understand the person’s needs, it’s like a doctor prescribing medication without examining you. It doesn’t generate trust or credibility.
5. Pressure and manipulation
Phrases like «if you don’t buy it now, you’ll regret it» or «this is a unique and unrepeatable offer» are red flags. Sellers who pressure or manipulate customers only manage to generate distrust and discomfort.
What to Do Then?
- Adopt a modern, customer-centric sales approach.
- Know your target audience: Research their needs, interests, and behaviors.
- Create valuable content: Offer useful and relevant information that attracts your audience.
- Build relationships: Interact with your potential customers and build trust.
- Provide a personalized experience: Adapt your message and offers to each customer’s needs.
- Use automation intelligently: Automate repetitive tasks to focus on what really matters: interacting with your customers.
Today’s consumers don’t want to be sold to, they want to be helped. Adopt a sales approach based on assistance, information, and relationship building, and you’ll see how your sales results soar.
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